Corporate Philosophy

NBK Vision

Bi-Tech

Traditional technology new technology

With both traditional technology
and new technology,
constantly upgrading our capacities
for engineering and customer service,
we create value ahead
of our time in a global niche market.

Message from President
10 NBK Values

1. 01.Material and spiritual enrichment,
   creating happiness and purpose in life.
2. 02.Good Products from a Good Environment.
3. 03.Evolve Rapidly, Adapt Swiftly.
4. 04.Ahead of the times, priding ourselves on our founding in 1560.
5. 05.Create value from NBK original DNA.
6. 06.Provide a positive impressionand satisfaction with flexible customer service.
7. 07.Further integration of production and logistics,
   producing multiple models in varied quantities with short delivery times.
8. 08.Each employee achieving world's best-in-class quality and efficiency in manufacturing.
9. 09.Automation and digitalization,
   heightening engineering capacity.
10. 10.New original products pioneering new fields in global niche markets.

President and CEO  Okamoto Yujiro

NBK Values

1. 01Material and spiritual enrichment, creating happiness and purpose in life.

   • We focus not on capitalism, as a limited corporation, but on democracy as a company. Our greatest strength is in our ability to support one another as a team while recognizing and making the most of what each individual has to offer, enhancing our organizational capacity.
   • With a reinforced structure from hiring through training, we merge individual futures with our corporate direction.
   • We have constructed a system including fair and transparent evaluation as well as compensation suited to efforts and success within results, flexibly improved as the environment changes.
   • We are second to none in smiles, energy, good cheer, greetings, and playfulness. We intend to keep our employees proud to work at NBK.

2. 02Good Products from a Good Environment.

   • We are in constant pursuit of people-friendly, eco-friendly manufacturing.
   • We create a warm, refined workspace that develops sensitivity, creativity, playfulness, and curiosity.
   • We work to further improve our Garden Factories, set amid an abundance of nature in Seki and Mino.
   • We put our museum and auditorium to use for events by and for employees, planning exhibitions and concerts with which we contribute to the local community.

3. 03Evolve Rapidly, Adapt Swiftly.

   • In this world, where unexpected, dramatic changes are ceaseless, it is natural by now to change with the times.
   • We must change ahead of the times without ever losing our footing in what makes us NBK.
   • Failures based on tackling bold, active challenges are investments in success. Failure is a stepping stone to learning and the next try.
   • The opposite of success is not failure. Considering the failure to challenge to be unrighteous, we focus on the process, praising success rather than criticizing failure.

4. 04Ahead of the times, priding ourselves on our founding in 1560.

   • While passing on our important values and proven techniques, we challenge the status quo and existing concepts, opening doors to the future.
   • We retain technology and techniques while distinguishing our goods and services through advanced design and functionality, providing added value in the form of solutions.
   • Our embodiment of history and tradition is what enables us to create the time to come.
   • While further enhancing our mechanical strengths, we have actively produced new products in the mechatronics and IoT fields, expanding to new markets and industries.

5. 05Create value from NBK original DNA.

   • We take the initiative to discover customer needs, plan, design, and produce products and services, and provide them to the customer in the best form possible.
   • With a huge lineup and the ability to respond precisely to special needs, we provide the value the customer truly requires.
   • By designing and developing our own production machines, we are able to create our unique production lines.
   • NBK can only thrive when its production sites do. Our origin is on the production floor. We innovate manufacturing with a core of accumulated techniques and manufacturing technology.

6. 06Provide a positive impression and satisfaction with flexible customer service.

   • One must not be too quick to say "We can't." If we can't do it, our customers' business will come to a halt.
   • Even the most challenging issue can lead to a positive outcome in the future. By making the most of our data and taking on our customers' issues with integrity, NBK keeps on moving forward.
   • The smallest achievements and satisfaction tend to be forgotten amid the rapid changes of everyday life. If we do it,it has to be worth remembering.
   • We do not hesitate to step boldly forward in order to look our customers in the eye. Challenges and growth only happen where there are issues to be resolved.

7. 07Further integration of production and logistics,
   producing multiple models in varied quantities with short delivery times.

   • We have constructed a robust network based on partnerships with collaborating companies in Japan and overseas who develop original products, enabling us to deliver promptly.
   • We make sure we can provide exactly what the customer needs, eliminating the stress on the customer.
   • Through our uniquely solid connection between production and logistics, we realize rapid production, assembly, procurement, and logistics, responding immediately to the diverse needs of the global market.
   • Through deeper cooperation with our overseas affiliates, as the strongly unified NBK Group, we make the most of our network of more than 30 overseas distributors in over 20 countries, taking flight globally.

8. 08Each employee achieving world's best-in-class quality and efficiency in manufacturing.

   • Our employees are more important than anything. No technology or technique will work without the employees. Through manufacturing, we bring together employees who will thrive in the future.
   • We keep our skills polished with pride, in order to live up to the trust placed in our artisanship. Individual differences add up to great strength.
   • We guarantee unique, world-class QCD and engineering capacity.
   • We continue working toward the solid "creative manufacturing" that the world needs, with a difference.

9. 09Automation and digitalization, heightening engineering capacity.

   • By improving our business through DX, we promote visualization. We meld unique human knowledge and creativity with solid data, pioneering the production technology of the future.
   • Armed with our accumulated knowledge and know-how, we accelerate the processes of labor-saving, labor-reduction, and automation, enhancing work productivity.
   • As a machine element manufacturer with a long history of manufacturing technology, NBK is uniquely equipped to understand the potential of machines and their elements.
   • We overcome diverse and complex issues with IT/IoT x engineering capacity, enhancing productivity with accumulated improvement and creating the machines and machine elements of the future.

10. 10New original products pioneering new fields in global niche markets.

    • Rather than blindly attempting to increase our scope, we aim to bring out our strengths in specialist fields, handling change rapidly and growing gradually.
    • In order to replace the outmoded concepts of the past with up-to-date ones rather than cling to them, we constantly work toward the new.
    • While making the most of our freedom of movement as a trading company, we move toward new markets and industries through the development of new technologies and products, in both new and traditional terms.
    • New value will never arise simply from going along with change in the world. Value emerges when we seize future opportunities and move ahead of our time to create better products.

NBK Logo

This represents
traditional technology,
the font of all we do.
Realizing cast pulleys and couplings.

New technology developed
as a business based on cast products.
Realizing non-cast products
such as miniature couplings
and special screws.

Realizing a history and pride
dating back to 1560.

Realizing constant upgrades of our capacities for engineering
and customer service,
we create value ahead of our time.

Realizing constant upgrades of our capacities for engineering and customer service, we create value ahead of our time.

Realizing a history and pride dating back to 1560.

Challenge, Lead the world
Realizing steady movement toward the future in global niche markets, balancing traditional and new technologies.